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The mission of the Trademarks, Designs and Merchandising Committee is to promote the licensing profession involved with trademarks, designs and merchandising, by, inter alia, promoting networking among its members, sponsoring appropriate educational activities such as workshops, lectures, and seminars and identifying and collaborating on problem areas of concern to, and major new developments in, this profession.

The goals of the Trademarks, Design and Merchandising Committee for 2011-2012 include the following: