Contenido de The Business of Licensing A joint Workshop by LES-SP
| An overview of IP Licensing, with examples and interactive sessions between instructors and attendees:
· Licensing – the friendly side of IPRs · Subjects for Licensing · Trade Secrets protection and enforcement · Non-Disclosure Agreements, Letters of Intent, Memorandum of Understanding · Industry-University Cooperation– Model Agreements in Germany · Licensing Contracts · License enforcement: IPRs infringement actions · Determining reasonable license fees and royalty rates: valuation methodologies · Alternate Dispute Resolution Mechanisms – Mediation and Arbitration in License Agreements · Fairtrading, Antitrust Law and Licensing · Licensing Game (“Renewable Wind Turbine”) |
| Why this joint Workshop by LES-SP and LES-DE? |
| LES-SP and LES-DE are both members of LES International (LESI), an umbrella association with over 10.000 professionals from all over the world.
Both associations share the importance of Networking and Education in the business of Intellectual Property. Networking with an international flavor and Education based on the day-by-day experience of their members, i.e., with a strong practical component. Since years now, LES-DE is organizing a series of courses on the subject of “License Projects”, offering a number of modules providing a survey of the problems involved in license projects. With a rather mixed audience (participants from industry, universities, and from the free profession, mainly patent attorneys and lawyers), the course has de-facto become an introduction to IP Licensing that German industry uses to send junior members of their IP departments, who are fully qualified already as patent attorneys or attorneys at law, but do not have experience with licensing yet. Through this collaboration, LES-SP is offering interested professionals in Spain and Portugal, as well as internationally, the opportunity to benefit from this successful experience and to link to a number of seasoned instructors. |
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Instructors |
| · Prof. Dr. Heinz Goddar, Partner at Boehmert & Boehmert, Ex-President LES Deutschland.
· Dr. Helga Kutzenberger, Patent Attorney at Kutzenberger & Wolff, Cologne, Germany · José Miguel Lissén, Partner at Gómez-Acebo & Pombo Abogados, S.L.P. · Ingo A. Brückner, LL.M., Patent Attorney, Gerlingen, Germany · Prof. Dr. Christian Czychowski, Attorney at Law at Boehmert & Boehmert · Javier Fernández-Lasquetty, Attorney at Law, Partner at Elzaburu, Madrid, Spain · Prof. Dr. Julio Cerviño, Associate Professor of Marketing, Universidad Carlos III de Madrid · Dr. Jochen Schäfer, Attorney at Law at Schäfer & Partners, Munich, Germany · Dr. Matthias Zintler, LL.M., Partner at KNPZ Rechtsanwälte, Hamburg, Germany
(See further details at the end of this document) |
| The Business of Licensing
A joint Workshop by LES-SP and LES-DE |
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| PROGRAM | |
| 10.00 – 10.15 h | Reception and welcome: General introduction to the workshop
Susana Bayón Head of IP of Repsol, President of LES Spain & Portugal |
| 10.15 – 10.30 h | Licensing – the friendly side of IPRs
Prof. Dr. Heinz Goddar Partner, Boehmert & Boehmert. Ex-President LES Deutschland |
| 10.30 – 10.45 h | Subjects for Licensing
Dr. Helga Kutzenberger Patent Attorney, Kutzenberger & Wolff, Cologne, Germany. Ex-President LES Deutschland |
| 10.45 – 11.15 h | Trade Secrets protection and enforcement
José Miguel Lissén Attorney at Law, Partner, Gómez-Acebo & Pombo Abogados, S.L.P. |
| 11.15 – 11.45 h | Coffee/Tea Break |
| 11.45 – 12.15 h | Non-Disclosure Agreements, Letters of Intent, Memorandum of Understanding
Ingo A. Brückner, LL.M., Patent Attorney, Gerlingen |
| 12.15 – 12.45 h | Industry-University Cooperation– Model Agreements in Germany
Prof. Dr. Christian Czychowski Attorney at Law, Boehmert & Boehmert |
| 12.45 – 13.15 h | Licensing Contracts
Ingo A. Brückner, LL.M., Patent Attorney, Gerlingen |
| 13.15 – 13.45 h | License enforcement: IPR infringement actions
Javier Fernández-Lasquetty Attorney at Law, Partner Elzaburu |
| 13.45 – 14.30 h | Lunch break |
| 14.30 – 15.00 h | Determining reasonable license fees and royalty rates: valuation methodologies
Prof. Dr. Julio Cerviño Associate Professor of Marketing, Universidad Carlos III de Madrid |
| 15.00 – 15.30 h | Alternate Dispute Resolution Mechanisms – Mediation and Arbitration in License Agreements
Dr. Jochen Schäfer Attorney at Law, Schäfer & Partners |
| 15.30 – 16.00 h | The new TTBER: A brief overview of the current regulatory system
Dr. Matthias Zintler, Attorney at Law, KNPZ Rechtsanwälte |
| 16.00 – 18.00 h | Licensing Game (“Renewable Wind Turbine”)
Helga Kutzenberger and Heinz Goddar |
| 18.00 h | Closing remarks |
| Registration | |||
| For all LES members:
free of charge |
For non-LES members, up to 39 years old: 100 € | For non-LES members. 40 years old and above: 300 € | |
| Online, through the following URL | |||
| Registration open: 26 September 2017 | Registration deadline: 24 October 2017 | ||
Prof. Dr. Heinz GODDAR a German Patent Attorney and European Patent and Trademark Attorney, is partner of Boehmert & Boehmert and of Forrester & Boehmert, with his office at Munich. Prof. Dr. Goddar has a technical background (as well as PhD degree) in physics, with a focus on polymer physics. He teaches Patent and Licensing Law as an Honorary Professor at the University of Bremen, Germany; as a Lecturer at the Munich Intellectual Property Law Center (MIPLC), Munich, Germany; and as a Visiting/Adjunct Professor at several other Universities both in Greater China, Japan and U.S.A.. Professor Dr. Goddar is a Director at the Global Institute of Intellectual Property (GIIP), Delhi, India. He is a Past President of LES International and of LES Germany. In 2005 he has received the Gold Medal of LESI, and in 2014 he has been inducted into the IP Hall of Fame of IAM
Dr. Helga KUTZENBERGER is a founding partner of Kutzenberger Wolff & Partner with her office at Cologne. She specialises in a wide range of chemical subjects such as polymers, biotechnology products, inorganic products, special chemicals and packaging material. She worked at Bayer AG for many years, focusing on the protection of industrial rights. As Senior Vice President she became the head of the ‘Licensing and Technical Cooperation’ division, and was responsible for the corporation’s activities in this area. Dr Kutzenberger holds a PhD in chemistry and is a German patent attorney as well as an approved representative at the EPO and OHIM. In addition, she was president of LES Germany and holds regular seminars there on the subject of licensing rights.
José Miguel LISSÉN ARBELOA is a partner at Gómez-Acebo & Pombo Abogados, S.L.P.’s Madrid office and specializes in IP litigation in different technical fields, with a significant emphasis on conflicts involving the infringement and validity of standard essential patents (SEPs). He also advices his clients on licensing and technology transfer agreements and trade secrets protection and enforcement, including patent portfolio licensing of SEPs and non-SEPs. José Miguel is Secretary of LES Spain-Portugal and co-chair LES Internationals’ European Committee. José Miguel is consistently ranked by International legal directories as a leading professional in the fields of patent litigation and licensing in Spain.
Ingo A. BRÜCKNER, LL.M., German Patent Attorney and European Patent and Trademark Attorney, Gerlingen, Germany. Ingo Brückner has a technical background in mechanical engineering, aeronautics and astronautics holding a diploma degree from the Technical University Munich, Germany. Since1992 he has been working with the Intellectual Property Department of Daimler AG and its legal predecessors and is currently Head of Patents Propulsion Technologies. Ingo Brückner has been responsible in both prosecution and litigation of technical Intellectual Property Rights in the automotive field in the areas of combustion engines, e-Drive (including electric motors as well as battery and fuel cell technology), transmissions, manufacturing technology, vehicle safety, body and materials. He held numerous presentations in Europe and Asia on IP-Topics such as German and U.S. Patent Law, Strategic Intellectual Property Management, IP Licensing, R&D Contracts, IP Portfolio Management and IP Portfolio Assessment. Ingo Brückner is, inter alia, member of LES Germany (International Delegate), Board Member of VPP (German Association of Intellectual Property Experts) and Member of the Examination Board for German Patent Attorneys.
Prof. Dr. Christian CZYCHOWSKII is Attorney at Law (Germany) and Certified IT, Copyright and Media Lawyer, focuses on information technology, patent, licensing, contract, copyright, and trademark law. His clients include worldwide technology companies, software companies, and leading industry associations. Furthermore, he represents small and medium-sized businesses, public authorities, and internationally leading orchestras, musicians, and artists.
Javier FERNÁNDEZ-LASQUETTY, Partner at ELZABURU. Practicing lawyer since 1982, specialising in Intellectual Property, ICT and image rights. Previously a lawyer in several ICT and consultancy firms, as well as a partner at a multinational law firm. Appears in the leading international legal directories (Chambers & Partners, Legal 500, Best Lawyers, Who’s Who Legal) and named as Leading Patent & Technology Licensing Lawyer by IAM Magazine. Since 1988, he has been a Professor of Intellectual Property at IE Law School, Instituto de Empresa, in various Master of Laws programmes, and since 2002 he has been the Director of that institution’s Advanced Intellectual Property Programme. Panelist at WIPO’s Arbitration and Mediation Center (IP General and Media & Entertainment). President of the Intellectual Property Section of the Madrid Bar Association (ICAM). Active member of professional associations of his sector such as LES Spain-Portugal, AIPPI, ALADDA, DENAE and INTA. Member of the Academic Council of Fide and Co-director of its 21st Century Intellectual Property Forum.
Dr. Jochen M. SCHAEFER, Attorney-at-Law (Germany) and Legal Counsel of the World Federation of the Sporting Goods Industry, has been involved in international business throughout his career. A graduate of Erlangen University, he has counselled renowned clients, with a focus on the international sporting goods industry, automotive suppliers, such service providers as IT companies and leaders in the market research field, among others. JMS started his career as General Counsel for adidas with worldwide responsibilities, and continued in private practice by providing legal advice to numerous overseas clients, licensors, licensees, franchisors and franchisees, joint venture partners, manufacturers and distributors, with a particular focus on the international sporting goods industry. Since 1986, JMS has served as Legal Counsel for the World Federation of the Sporting Goods Industry (WFSGI) and has also been the Legal Counsel for the European Federation of the Sporting Goods Industry (FESI) for many years. He is also an International Delegate to the Licensing Executive Society International (LESI) and Chair of the WFSGI Committee for Intellectual Property Protection. His clients benefit from his extensive global network and his entrepreneurial attitude. After more than 20 years as partner or managing partner of major law firms, JMS now heads up his own law office based in Munich, Germany.
Prof. Dr. Julio CERVIÑO is a professor of Marketing at University Carlos III of Madrid. He holds a Ph.D. in Marketing and Brand Management from Autonomous University in Madrid and a MBA in International Business and Affairs from Washington University (USA). He is the co-director of the Master in International Management at University Carlos III and a visiting professor in several Latin American and European Universities. He is also the co-director of the Research & MarketinGroup, a University´s official research group for international competitive analysis and brand, patent and anti-competition issues. He has published numerous articles in top leading academic journals and has received several awards for his publishing and research outcomes. As a technical consultant on Competition Law and IP (Intellectual Property) valuation and analysis, he has personally undertaken or either managed/supervised marketing research and legal and technical reports commissioned by companies and Institutions. He is a permanent advisor for the “Brands of Spain Group – Foro de Marcas Renombradas Españolas” in brand, patent and competition affairs, and he acts as a technical expert in Competition Law and Intellectual Property issues for the Spanish and European Courts. He is an active member of LES Spain-Portugal.
Dr. Mathias ZINTLER, LL.M., Partner at KNPZ Rechtsanwälte, Hamburg, Germany, regularly publishes essays in legal journals; he frequently lectures on intellectual property rights at Deutsche AnwaltsAkademie as well as at the ISM (International School of Management) in Hamburg, Frankfurt and Munich, and is a recognized speaker on the subject of current legal developments in IP law. Mathias Zintler is a member of the German Regional Group of the LES Licensing Executives Society, an international association of professionals that exclusively addresses questions of technology transfer and the exploitation of industrial and ancillary protection rights, in particular on the expert committee FIT. He is also a member of the German Association for the Protection of Intellectual Property (GRUR), INTA Intellectual Trademark Association, ECTA European Communities Trade Mark Association, MARQUES The Association of European Trade Mark Owners, PTMG Pharmaceutical Trade Marks Group and of the German-Italian association of lawyers. Mathias Zintler speaks German, English, French and Italian.
